Description
Since making the initial Business workshops and Marketing workshops in 2019, we have sat down and updated everything for how the industry is now working. In 2025 there have been major and I believe permanent changes to our industry.
Although some of the key elements as to how we conduct business and how we market ourselves are very much the same, there have been a lot of small nuanced changes as well as some pretty big ones. I have also personally learnt a lot since 2019 as well as having become a photography agent over at agent at large and adding this to the mix will hopefully help you all get your work in front of the right people.
In this workshop we cover a lot of ground including;
- How to plan you year, 1/4, month, week and days working
- The business of photography in 2025
- How the industry works
- How photoshoots work
- What clients want and need in 2025
- Fees, estimates, usage and billing clients
- Passive marketing
- Active marketing
- Meetings – what to wear, what to do, what to take
- Portfolio showings
- Networking events – where, when and why
- An in-depth look at art buyers
- Discussion with my agent relevant to 2025 onwards
- Discussion with a creative director relevant to 2025 onwards
- Websites, SEO and social media
- E shots, mailing lists and finding clients
- Etiquette for emails, social media and networking
- Marketing on set
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