Description
You love taking photos. But the business side?
Pricing, clients, marketing, money, confidence… yeah, that part can feel overwhelming.
We already run a high-level commercial photography workshop focused on big business, agencies, global campaigns and advanced marketing strategies—but what if you’re not there yet?
Or what if you don’t want the stress, pressure, and chaos of the commercial photography world at all?
Not so keen on moving to London or New York? (I wasn’t)
This workshop isn’t genre specific, but is aimed at anyone looking to make some money with a camera. Be that as a weekend warrior to help save some extra £££ for retirement (or an exciting new toy) or looking to move from the day job to something new.
That’s exactly why this workshop exists.
This is the workshop for photographers who want to:
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Work locally
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Work in a mixed market
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Build a sustainable income without agency pressure
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Avoid the stress of full-scale commercial photography
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Or are just starting out on their photography journey
No gatekeeping. No “just manifest it.”
Just clear, practical advice you can use immediately.
This workshop is delivered via a digital download on the 1st of March.
It will cover;
1. Building Strong Financial Foundations
- Working out the equipment you need
- Setting up your business finances properly from day one
- Separating personal and business money
- Tracking income, expenses, and profit (without drowning in spreadsheets)
- Planning for tax, slow months, and reinvestment
2. Pricing for Your Local Market
- Understanding what clients in your area are willing to pay
- Cost-based vs value-based pricing
- Creating packages that make sense for both you and your client
- When (and how) to raise your prices with confidence
3. Defining Your Ideal Client
- Identifying who your work is actually for
- Matching your style, services, and pricing to the right audience
- Why trying to appeal to everyone hurts your business
4. Marketing Your Photography Effectively
- Where to focus your marketing efforts for maximum return
- How to show your work in a way that attracts paying clients
- Turning interest into enquiries—and enquiries into bookings
5. Website & Social Media That Gets Bookings
- What your website really needs (and what it doesn’t)
- Portfolio curation that sells your work
- Social media strategies that convert followers into clients
- Clear calls-to-action that make it easy to book you
6. Networking & Industry Connections
- How to use networking events without feeling awkward or salesy
- Building relationships with creatives, venues, and businesses
- Turning connections into consistent work
7. Understanding What Clients Want
- How to ask the right questions before a shoot
- Managing expectations and avoiding miscommunication
- Balancing creative vision with client needs
8. Improving Your Work for Your Clients
- Getting better in ways that actually matter to paying clients
- Receiving feedback without taking it personally
- Refining your workflow, style, and delivery
9. Speed, Workflow & Staying Profitable
- Managing shoot time and post-production efficiently
- Retouching without overworking images
- Delivering high-quality results on time and on budget
10. Creating Repeat Business
- Turning one-off clients into long-term relationships
- Follow-ups, referrals, and client experience
- Why reliability beats being “the cheapest”
11. Choosing the Right Services to Offer
- Deciding what to say yes (and no) to
- Avoiding burnout by focusing on profitable services
- Testing new offerings without risking your income
12. Growing From Small Business to Sustainable Brand
- Knowing when and how to scale
- Outsourcing, raising prices, or expanding services
- Building a business that supports your lifestyle—not the other way around
13. Communication Dos & Don’ts
- Professional client communication that builds trust
- Handling difficult conversations, revisions, and boundaries
- Email, contracts, and clarity that protects you
14. Billing Basics & Protecting Yourself
- Invoicing clearly and professionally
- Deposits, contracts, and payment terms
• • How to avoid scope creep and getting taken advantage of
